Position Summary

United Way of Greenville County is seeking a detail-oriented and creative Marketing Coordinator to join our team and support our mission of creating a stronger Greenville County for all. The Marketing Coordinator will play a vital role in strengthening brand awareness, deepening community engagement, and inspiring donors, partners, and volunteers. The ideal candidate will support day-to-day marketing operations, contribute to campaign execution, assist with content creation, and coordinate communications that showcase impact and drive action.

Key Responsibilities

Assist in the execution of integrated marketing and communications campaigns across digital, print, social media, email, video, and direct mail channels to include managing content calendars, campaign timelines and deliverables.
Manages social media campaigns and programs.
Identifies social media trends and incorporates them into company posts on social media sites.
Oversees social media feeds and develops compelling content to expand online awareness.
Support storytelling efforts by developing, editing, and proofreading content for social media, newsletters, website, press releases, flyers, presentations, and blog posts.
Maintain and regularly update website content using a content management system (CMS) such as WordPress, ensuring accuracy, accessibility, and alignment with brand guidelines.
Coordinate event marketing and promotion, including fundraising campaigns, community events, and volunteer engagement activities.
Track, analyze, and organize marketing performance metrics (social, email, website, and media coverage) to inform strategy and provide reporting.
Assist in the creation of donor, partner, and volunteer communications, including presentations, case statements, and campaign materials.
Manage and maintain marketing inventory such as branded collateral, signage, giveaways, and print materials.
Provide project and vendor management support to the marketing and communications team, which may include serving as the marketing lead on specific projects.
Collaborate with internal teams and external partners to ensure consistent messaging and branding across all platforms.
Monitor trends in nonprofit marketing, fundraising communications, and social media to recommend new ideas and best practices.
Support corporate partnerships and sponsorship marketing.

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
1+ years of marketing or communications experience preferred (internships accepted).
Strong writing, editing, and storytelling skills with attention to detail and accuracy.
Familiarity with social media platforms (Instagram, Facebook, LinkedIn; TikTok a plus).
Basic design and/or video editing skills preferred (Canva, Adobe Creative Suite, or similar tools).
Experience with email marketing platforms (Mailchimp, Constant Contact, or similar) and a basic understanding of CRMs.
Knowledge of analytics tools such as Google Analytics, Meta Business Suite, or similar platforms a plus.
Highly organized, deadline-driven, and able to manage multiple priorities in a fast-paced environment.
Collaborative, flexible, and proactive team player with a strong work ethic.
Passion for advancing United Way of Greenville County’s mission and using marketing to drive community impact.

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United Way of Greenville

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