Beverage Program Marketing + Activations Manager

IMI Agency Beverage Program Marketing + Activations Manager
Washington, D.C. | VA | MD Areas

Position Type: Full-time | Hybrid 2+ days in office with Travel
Salary: $75,000- $85,000

IMI's Mission:
IMI Agency specializes in Building Better Beverage Business™ for our hospitality clients with innovative marketing programs and promotions, interactive food & beverage merchandising, beverage operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.

Job Description:
We are seeking a promotion-focused, highly organized, and polished Beverage Program Marketing + Activations Manager to support IMI and our global hotel client. The Beverage Program Marketing + Activations Manager will collaborate closely with IMI's Director of Accounts and the client's brand marketing and operations teams to enhance the visibility, promotion, and overall guest engagement of beverage programs. This person will accomplish this by implementing beverage marketing initiatives, activations, and promotions across the client's hotel portfolio, including their global loyalty program. This position will also be responsible for managing beverage data, including but not limited to beverage menus, online marketing, and other beverage content for the client's internal and external beverage marketing platforms. This person will lead beverage program ideation, develop and deliver internal and external presentations, coordinate and manage program components, and support training and launches. At the same time, this person will track performance through key metrics and post-program analysis, along with maintaining other tasks, and functions as directed. This person will update/establish/execute a robust tracker of beverage promotions and should be comfortable with and excited by taking a general idea or concept and bringing it to life in a way that appeases all parties involved, while enhancing the beverage program. This person must be well-rounded and able to hold their own with Senior Leadership, Stakeholders, and internal departments while leading and collaborating with vendors and property-level Managers.

Critical Competencies:
Given the high visibility of IMI Agency within this Leading Chain Hospitality Operator, Beverage Suppliers, and Beverage Distributors B2C and B2B communities, along with the ethical, transparent, fiduciary, and legally compliant ethics of our company, all IMI team members must be intelligent, mature, well-polished, trustworthy, and have a high standard of ethics and leadership. You must have confidence and class in conducting IMIs and the Client's mission, but also know how to take constructive feedback and implement the necessary changes in performance and work, based on that feedback. You must dress and carry yourself in a manner that is superior to the standard, along with speaking and writing clearly. Adaptability | Communication | Job-Related Business Focus | Planning & Organizing | Problem Solving | Teamwork | Technical Expertise | Work Habits

Responsibilities will include:

Compile and present relevant beverage trends and consumer data.
Coordinate feature and promotion projects from ideation through implementation, acting as the Client's agent with multiple participating stakeholders.
Track property innovation suggestions to assist with an ROI.
Create targeted, seasonal beverage promotions, taking them from concept to activation, developing and executing all promotion pieces, and tracking performance and effectiveness.
Ideate and support restaurant and bar activations for Grand Openings, Conferences, and Industry events.
Manage administrative marketing projects for the IMI Director of Accounts as directed.
Lead and manage digital resources, including website content and development.
Developing and managing multiple project timelines simultaneously.
Writing and assisting with internal client communications, such as emails and PowerPoint presentations.
Pulling periodic reports, evaluating data, and presenting findings and data to IMI and client operations team. Includes performing audits, creating decks, evaluating pricing, product assortment, etc.
Perform other beverage-related duties and tasks as directed.
Travel as needed 40%+.

Education & Qualifications:

Advanced knowledge and professional working experience in developing, deploying, and assessing national marketing programs (preferably food and beverage-oriented).
Proven working experience in beverage trend spotting and beverage data analysis, staying current with present and future trends.
A bachelor's degree in marketing, Communication, Hospitality, or a related field; or equivalent working experience.
Professional expertise in cocktails, spirits, and a variety of beverages (i.e., beer, wine, non-alcoholic beverages).
Solid understanding of developing programs for working restaurants and bars.
Experience creating and presenting presentations to groups of all sizes in-person and virtually.
Experience deploying large-scale materials to personnel of all levels.
Proficient in Excel, PPT, Teams, Outlook, PowerPoint, Word, and other Microsoft tools.
Experience running promotions & activations at the unit level.
Strong presentation, interpersonal, organizational, and writing skills.
Ability to effectively manage multiple projects and balance priorities.
Ability to manage communication and timely correspondence with multiple stakeholders and parties simultaneously.
Works well under pressure and with tight deadlines.
Flexible and able to work with different management styles.
Takes initiative and is a part of the solution to issues and problems.
High-energy people skills and a professional demeanor.
Hospitable, with a service-prone, client-first mentality.
Follow-up and follow-through must be your mantra!
Ability to travel as needed (40%+)/

Salary: Commensurate based on experience and demonstrated successes

If this describes you and you can work in a macro-managed environment and complete tasks with spot-on accuracy, we want to hear from you!
Contact : www.imiagency.com/careers | HRDept@imiagency.com

IMI Agency is an equal opportunity employer.
We celebrate diversity and are committed to an inclusive environment for all employees.

IMI Agency (Incentive Marketing, Inc.) is the leading fintech, data, and marketing agency in Building Better Beverage Business™ for Hospitality chains in the US. We specialize in innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients. For over 30 years, we have maintained a singular focus: to manage in the best interests of our clients. We exist as an extension of our Clients, a partner—there to simplify the complex, to be transparent, to offer a unique perspective that goes beyond the bottom line...but is always completely aligned with their goals and objectives.

Compensation details: 75000-85000

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IMI Agency

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Beverage Program Marketing + Activations Manager