First Entertainment Credit Union is looking for a motivated and forward-thinking Business Development Community Partnerships Manager who will play an instrumental role in shaping our digital-first brand and developing partnerships.

Why This Role Matters

Atlanta is a powerhouse of creativity, and its creators deserve modern financial tools that match their hustle. This role is about more than growing a brand—it’s about helping creative professionals thrive. You’ll have the opportunity to shape how the entertainment community in Atlanta experiences banking.

Under limited supervision, the Business Development & Community Partnerships Manager will lead the launch and growth of our new digital-first brand in Atlanta, a hub for the film, TV, and creative production industries. This role blends strategic business development with deep community engagement to drive organic membership growth, secure high-value partnerships, and expand brand awareness within Atlanta’s vibrant creative economy.

You will identify and build strategic relationships across the entertainment ecosystem including production studios, creative agencies, freelance networks, and industry organizations, while serving as the local face of a mission-driven brand backed by 50+ years of entertainment industry trust.

A successful candidate will have strong ties to Georgia’s film and creative communities, a proven ability to generate leads, and the skills to execute high-impact events, partnerships, and campaigns that drive measurable growth.

This is a full-time, hybrid opportunity based in Atlanta, Georgia (some out of state travel is required) and reports to the VP of Sales. The targeted pay in Georgia is between $85,000 – $105,000. Variable Compensation: Annual Performance Bonus (tied to partnership growth, lead generation, event engagement, and strategic activations)

Responsibilities

Market Development & Lead Generation

· Develop and execute market-entry strategies to build awareness and drive membership growth in Atlanta’s creative and entertainment sectors.

· Source, manage, and evaluate a pipeline of strategic partnerships across film, TV, digital media, and entertainment-adjacent industries.

· Build and manage a lead generation pipeline targeting behind-the-line crews, freelancers, creatives, production companies, and gig-economy networks.

· Collaborate with marketing and product leaders to refine go-to-market efforts tailored to Atlanta’s creative landscape.

Community Engagement & Partnerships

· Represent the brand at industry events, film festivals, union gatherings, and creative community activations (e.g., Atlanta Film Festival, BronzeLens, SCAD events, Georgia Production Partnership).

· Partner with local nonprofits, film schools, unions, and coworking/production spaces to co-host events, workshops, and financial education seminars.

· Build relationships with influential local figures, producers, talent reps, media outlets, and content creators to expand brand influence and trust.

Social Media & Brand Collaboration

· Partner with the social media team to amplify local partnerships, events, and creator stories through engaging content and campaigns.

· Help source and co-create content that showcases Atlanta’s creative community and member success stories.

· Ensure the brand’s online presence reflects the culture, voices, and energy of the Atlanta entertainment scene.

Brand Building & Strategy

· Serve as a trusted local ambassador for the brand, driving visibility and credibility within the creative community.

· Provide market-specific insights to guide sponsorships, influencer collaborations, and creator-focused campaigns.

· Track and report KPIs, including partnerships closed, lead conversions, event engagement, and community reach through acquisition.

Requirements

· Bachelor’s degree in communications, Marketing, Business, or a related field.

4+ years of experience in business development, community engagement, or partnerships—preferably in creative industries, fintech, or tech startups.

· Strong knowledge of and/or deep ties to Atlanta’s creative economy, film/TV production landscape, or gig workforce.

· Proven ability to launch initiatives and partnerships in new or developing markets.

· Excellent communication, interpersonal, and relationship-building skills.

· Self-motivated, with strong problem-solving skills and the ability to manage multiple projects.

· Willingness to travel locally for events and occasionally to headquarters or offsite meetings.

Additional Preferred Qualifications

· Experience in the entertainment industry production, talent management, union work, or creative services.

· Familiarity with the financial needs of freelancers, artists, or gig workers.

Connections to local organizations such as Georgia Film Academy, Atlanta Film Society, or union chapters.

Why Join Us?

· Be part of launching a digital-first brand backed by 50+ years of credibility in the entertainment industry.

· Build lasting partnerships with Atlanta’s most innovative and influential creators.

· Join a startup-minded team with the stability and backing of a trusted institution.

· Competitive salary, bonus potential, and comprehensive benefits package.

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First Entertainment Credit Union

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