Job Title: Digital Program Manager

Location: Lake Forest, CA

Department: Marketing / Digital / IT

Salary Range: $95,000 - $115,000 / Annual

Why Join Del Taco:

At Del Taco, you'll play a key role in shaping the future of our digital and marketing technology ecosystem. This position offers the opportunity to drive innovation across online ordering, mobile, and in-restaurant experiences while delivering measurable impact on guest satisfaction and revenue growth.

Position Summary:

Del Taco is seeking a highly skilled Marketing Technology Manager to own and optimize the technology ecosystem that powers our digital guest experience and marketing performance. The Digital Program Manager is responsible for leading and executing Marketing Technology (MarTech) initiatives that drive business growth, enhance customer experience, and improve operational efficiency. This role owns end-to-end program delivery, aligning cross-functional teams across Marketing, Product, Data, and Engineering while ensuring projects are delivered on time, within scope, and with measurable impact.

The ideal candidate combines strong technical expertise with disciplined program management and a deep understanding of restaurant digital channels, including online ordering, mobile apps, kiosks, and payments.

Key Responsibilities:

Marketing Technology Stack Management
Own and manage Del Taco's end-to-end marketing technology ecosystem, including digital ordering, mobile app, loyalty, CRM, and messaging platforms
Evaluate, implement, and optimize new technologies to support business growth and innovation
Maintain platform governance, including system configurations, user access, and data integrity

Systems Integration & Technical Oversight
Oversee integrations between POS, online ordering, mobile app, payment systems, and customer data platforms
Partner with internal IT and external vendors to ensure seamless API connectivity and data flow
Troubleshoot system issues and lead resolution across cross-functional teams
Ensure system performance, uptime, and scalability across all digital channels

Digital Ordering & Channel Optimization
Optimize digital ordering channels (web, mobile app, and third-party platforms) to drive conversion and revenue
Manage menu configurations, availability logic, upsell rules, and promotional execution
Partner with Marketing and Operations to ensure consistency across all ordering channels
Support growth of first-party digital sales

Mobile App & Digital Experience
Lead development and enhancement of mobile app features and functionality
Collaborate with product, UX, and engineering teams to improve customer experience and usability
Manage feature lifecycle from requirements through testing, QA, and deployment
Monitor and improve app performance metrics, including engagement and conversion

Data, Analytics & Personalization
Ensure accurate data collection and flow across all marketing systems
Partner with analytics teams to develop reporting and performance dashboards
Enable customer segmentation, targeting, and personalization strategies
Support campaign measurement and attribution

Campaign Enablement
Partner with Marketing to execute campaigns through technology platforms (email, SMS, push notifications, in-app)
Configure targeting, automation workflows, and promotional logic
Ensure campaigns are properly implemented, tracked, and optimized

Payments, Loyalty & Gift Card Systems
Oversee integrations with payment processors, digital wallets, and stored value systems
Ensure loyalty and rewards programs function seamlessly across all channels
Support promotional offers, discounts, and bundled pricing logic
Partner with Finance on transaction accuracy, reporting, and issue resolution

In-Restaurant Technology
Support kiosk and in-store digital ordering systems
Optimize upsell and cross-sell logic within kiosks and POS-integrated experiences
Ensure alignment between in-store and digital channels (menus, pricing, promotions)
Partner with Operations on rollout and support across locations

Vendor & Stakeholder Management
Manage relationships with key technology vendors and service providers
Act as primary point of contact for platform performance, enhancements, and issue resolution
Align cross-functional stakeholders across Marketing, IT, Operations, and Finance
Support vendor evaluation, selection, and contract management

Program & Project Management
Lead cross-functional initiatives including platform launches, integrations, and system upgrades
Define requirements, timelines, and success metrics
Manage testing, QA, and deployment processes
Ensure projects are delivered on time and aligned with business goals

Data Privacy & Compliance:
Ensure compliance with data privacy regulations, including the California Consumer Privacy Act
Manage customer data access and deletion requests
Partner with Legal and IT to maintain secure data handling practices
Ensure compliance across all marketing technology platforms

Qualifications:

Required:

5+ years of experience in Marketing Technology, Digital Product Management, or Technical Program Management
Strong technical acumen, including experience with APIs, integrations, and SaaS platforms
Experience in restaurant, QSR, retail, or franchise environments
Proven ability to manage cross-functional initiatives and vendor relationships
Strong analytical, organizational, and problem-solving skills

Preferred:

Experience with digital ordering platforms, mobile apps, and POS integrations
Familiarity with loyalty platforms, CDPs, and campaign management tools
Experience with kiosk or in-store digital technology
Knowledge of payment systems and gift card platforms
Agile or PMP certification

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Del Taco, LLC

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