Performance Coach - Digital Retailing & Automotive Sales Strategy

Location: Denver Region | Extensive Travel Required (16+ days/month)

Better Car People + Proactive Dealer Solutions (BCP + PDS) is an industry leader in automotive consulting and performance improvement. We partner with manufacturers and dealers to drive teams toward higher levels of performance, profitability, and growth. With cutting-edge technology, real-time data, and proven retail strategies, our approach transforms dealerships into modern, customer-first operations.

We’re looking for a high-energy, results-driven Performance Coach to join our team. This is a high-impact role where you’ll provide on-site coaching, training, and consulting to dealership teams - helping them optimize digital sales processes, improve customer engagement, and increase profitability. You'll be part of a forward-thinking team shaping the future of automotive retail.

What You'll Do

Client Engagement & Training

Deliver dynamic, in-person coaching on digital retailing strategies, online-to-showroom lead flow, and modern sales practices.
Guide teams on process adoption for both showroom and internet sales, ensuring high utilization of dealer technology platforms.
Work with all levels of dealership staff - executives, sales managers, service teams, and BDCs - to align on performance goals and implementation.

Sales & Digital Process Optimization

Help dealerships transition from traditional to modern selling approaches by coaching on end-to-end digital workflows, from online lead response to vehicle delivery.
Provide training on SaaS-based tools that support digital retailing, communication automation, and performance tracking.
Build strong client relationships through ongoing support, follow-ups, and performance reviews.

Problem Solving & Consulting

Identify performance gaps and tailor solutions based on dealership structure and customer experience goals.
Collaborate with dealer leadership to execute change management strategies and drive measurable outcomes.
Leverage insights and reporting tools to track progress and reinforce training effectiveness.

Travel & Presence

Spend a minimum of 75% of your time traveling to dealership locations across the region and U.S.
Actively engage onsite with teams to assess, train, and support in real-time.

What We’re Looking For

Location: Must live within the Denver region (AZ, NM, UT, CO, NV) and be within 1 hour of a major airport.
Experience: 5+ years in dealership operations, BDC, or sales management; experience with digital retailing platforms is highly preferred.
Training/Coaching: Previous experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage.
Communication: Strong ability to present, influence, and build trust across all levels of a dealership.
Tech-Savvy: Skilled in using and training others on SaaS tools that support automotive sales and service performance.
Autonomy: Self-motivated with excellent time management - able to manage your calendar, accounts, and in-store coaching independently.
Travel Ready: Able and willing to travel at least 16+ days per month.

Compensation & Benefits

Total Compensation: $105,000 - $115,000/year (based on performance and coaching effectiveness).
Growth Opportunities: Expand your career in a nationally respected organization with clear advancement pathways.

Why Join Us?

At BCP + PDS, you’ll be part of a team that’s shaping the digital future of auto retail. You'll work with dealerships that are embracing transformation - helping them modernize their approach and connect more effectively with today’s customers. If you’re a passionate coach who thrives on making an impact, we’d love to hear from you.

Compensation details: 105000-115000 Yearly Salary

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Better Car People

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