Who we Are?
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-finding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America's top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.
What is the Role:
The Out-of-Home (OOH) industry is evolvingbecoming more dynamic, immersive, and experientialand Intersection is at the forefront of that transformation. As part of this evolution, we're building IRLX, our dedicated experiential division focused on activating brand stories in the real world through unforgettable, public-facing moments.
To support IRLX's growth, we're expanding our team to help brands engage consumers where they live, move, and play. We're looking for an Account Manager, Experiential to work across both pre-sale media planning and post-sale client management and campaign execution for IRLX experiences. These will be powered by Intersection's suite of media assetsincluding digital and static OOH, our iconic LinkNYC network, and growing IRLX experiential platforms.
This role is ideal for someone who has media planning and client services experience for creatively driven, complex campaigns. As part of the IRLX team, you will craft and sell experiential programs that integrate seamlessly into public spaces and are amplified by data-driven media strategies.
What you will accomplish:
In Your First Month
- Learn Intersection's experiential products and capabilities, IRLX positioning, and operational workflows
- Onboard/train with one of the Client Success Sales Ambassadors
- Take a deep dive into Intersection's media and advertising offerings, and how to strategically integrate them into plans
- Build initial proactive and reactive media plans as IRLX is taken out to market, aggregating total COGS and ensuring appropriate margin
- Research and develop a plan for integrating paid social into media plans
Within Your First Three-Six Months
- Own media planning for IRLX's experientially driven campaigns in pre-sale, building strategic plans that balance creative elements and media
- Act as the client-facing leader of campaigns in post-sale, handling all email communication with clients and agencies and facilitating regular calls
- Work with the IRLX team and internal stakeholders to activate campaign elements and ensure smooth delivery
- Generate delivery reports and identify opportunities to optimize during the campaign
- Work with data and insights, social, and experiential teams to build compelling post-campaign wrap reports
- Document best practices, learnings, and case studies to inform future campaigns
You're a great fit for this role because:
- Have relevant client-facing work experience in account management and/or client services; background in publishing a plus
- Have experience managing experiential, content, or influencer-driven campaigns in post-sale
- Are a detail-oriented multitasker who can juggle multiple projects and spot and fix errors
- Enjoy collaborating with people to get work done, but know when to take ownership of a task
- Demonstrate a high level of accountability for both your work and the work of your team
- Work fast but thoughtfully, and make suggestions for efficiencies along the way
- Have knowledge of Microsoft Office Suite, Adobe, and Salesforce (or similar)
Total Cash compensation: $70,000-80,000
At Intersection, we celebrate every voice that makes us unique, and every perspective that makes us grow. It's our shared responsibility to create an equitable environment where every employee contributes to the culture of the company. Our products and offerings impact cities across the world and it's our goal to represent the diversity and differences that make cities special. We will be relentless in that pursuit, because together we are better. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.
Apply now
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