About KREWE
KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans. Since our launch in 2013, KREWE has grown into a dynamic and evolving brand known for its distinctive, handcrafted sun and optical frames. Designed in New Orleans and meticulously crafted with exceptional attention to detail, our eyewear reflects a commitment to quality and individuality.
Our presence spans brick-and-mortar boutiques, innovative mobile and tiny house concept stores, and a thriving e-commerce platform. You can also find KREWE at premier independent shops and major retailers across the country. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.
As we continue to expand, we're looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fun, intense, and fast-paced. We believe our people are our greatest asset and those that work at KREWE are high performing, passionate, and ambitious. People here work hard because they believe in [our mission] and the brand. At KREWE, you will be given the opportunity to own your role and truly make a difference, no matter your level. If this sounds like the right environment for you we invite you to apply below.
We are currently searching for a Director of Store Planning, Design & Visual Merchandising, to lead the strategic vision, planning, and execution of all physical spaces and experiences. This includes oversight of store design, construction project management, brand-aligned visual displays and merchandising, and cross-functional coordination to ensure brand consistency and high-impact environments across all locations. This role bridges creativity with operational execution, influencing how our communities experience our brand in-person.
This role can be based in our New Orleans Headquarters 5 days a week.
Key Responsibilities:
Store Planning & Design
- Lead the full store development lifecycle: site feasibility, layout planning, schematic design, permitting, construction execution, and post-mortem analysis.
- Lead a cross-functional team, including direct reports and managed vendors, Define the optimal balance between internal and outsourced resources to scale design and execution effectively.
- Guide architectural and aesthetic guidelines across new formats, including flagships, mobile, pop-up, and renovation projects.
- Develop and evolve scalable design standards, materials libraries, and fixture guidelines that reflect KREWE's unique brand identity.
- Develop and manage store build calendars, capital budgets, and project timelines.
- Conduct site visits to monitor construction quality, troubleshoot issues, and ensure brand fidelity.
Visual Merchandising & Brand Experience
- Establish seasonal and evergreen visual merchandising standards across all retail formats.
- Develop floor sets, window displays, and in-store storytelling strategies in partnership with Retail Merchandising, Brand and Creative.
- Oversee VM training programs and toolkits to support consistent execution by store teams.
- Ensure brand standards and business objectives are met across all physical environments.
Construction & Facilities Oversight
- Lead vendor selection, negotiation, and management for architects, designers, contractors, millworkers, and FF&E providers..
- Ensure all locations comply with brand standards.
Team Leadership & Resource Strategy
- Build and manage a high-performing team of internal specialists and external partners.
- Define and implement a hybrid operating model that scales design and build functions efficiently.
- Set clear goals, performance metrics, and standards for internal and external contributors.
- Foster a culture of standards excellence, accountability, and cross-functional collaboration.
Innovation & Strategic Growth
- Monitor trends in retail design, furniture, and materials to inform innovation.
- Pilot new store formats and experiential concepts in partnership with Retail and Brand.
- Create feedback loops to incorporate post-opening learnings into future rollouts.
Qualifications:
- 7+ years of experience in store planning, construction management, visual merchandising, or interior design, ideally in retail, hospitality, or experiential environments.
- Demonstrated success leading store development and design strategy from concept to execution.
- Advanced knowledge of construction, architectural, and visual merchandising.
- Strong analytical and problem-solving skills with a creative eye and high aesthetic sensibility.
- Excellent communication and cross-functional collaboration skills.
- Proficient in Microsoft Office, Adobe Creative Suite, and project management software.
- Familiarity with CAD, SketchUp, and construction management platforms.
- Willingness to travel regularly for store visits and vendor/partner coordination.
Benefits and Perks:
- Competitive wage
- Group health plans: health, vision and dental insurance
- Welfare benefits: life, ad&d, supplemental voluntary coverage
- FSA Plan & HSA Program
- 401(K) Investment Options
- Adoption Assistance, EAP, Commuter Benefits
- Paid Parental Leave
- Quarterly Cultural Spend
- Ongoing Training and Development, an Educational Allowance
- 10 paid holidays and Paid Time Off accrual
- KREWE employee quarterly frame allowance (of course!)
Diversity and Inclusion:
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.
PI275708254
